Intentional, creative, resilient, chill, driven. It's hard to pick just one word to describe Miles "Deuce" McBride — so for now, we'll stick with Deuce.

The task: Introduce Vuori's partnership with Deuce by capturing him authentically in New York City — showcasing the success of a man whose biggest wins come not from owning one lane, but from having range.

The result: A fully integrated social-first campaign announcing Vuori's partnership with Miles "Deuce" McBride.